# Analytics

The purpose of the analytics section in an omni-channel web service is to provide insights and data about how customers are interacting with the service across multiple channels. Analytics can provide valuable information about customer behavior, preferences, and pain points, which can be used to optimize the customer experience and drive business growth.

## Navigation

You can navigate to **Analytics** to check out all the available business metrics

## Features

Analytics section contains these following sub-pages:

* Dashboard: A summary of the most crucial graphical data representation of your business 

{% content-ref url="analytics/dashboard" %}
[dashboard](https://unifi-ecommerce-hub.gitbook.io/home/product-guides/centralised-distribution/analytics/dashboard)
{% endcontent-ref %}

* Shop performance

{% content-ref url="analytics/shop-performance" %}
[shop-performance](https://unifi-ecommerce-hub.gitbook.io/home/product-guides/centralised-distribution/analytics/shop-performance)
{% endcontent-ref %}

* Products

{% content-ref url="analytics/products" %}
[products](https://unifi-ecommerce-hub.gitbook.io/home/product-guides/centralised-distribution/analytics/products)
{% endcontent-ref %}

* Order and Delivery

{% content-ref url="analytics/orders-and-delivery" %}
[orders-and-delivery](https://unifi-ecommerce-hub.gitbook.io/home/product-guides/centralised-distribution/analytics/orders-and-delivery)
{% endcontent-ref %}

* Customer

{% content-ref url="analytics/customer" %}
[customer](https://unifi-ecommerce-hub.gitbook.io/home/product-guides/centralised-distribution/analytics/customer)
{% endcontent-ref %}